Please join me in congratulating Katie Case as our new Board Chair for the MSU Alumni Association! Katie has been very active in board work for the midwest alumni region. 

Katie is an alum from the Class of 2000 at MSU.

As vice president of content marketing, Case oversees all inbound marketing initiatives using content, search engine optimization (SEO), email, public relations and social media to drive sales, engagement, retention, conversions and positive customer behavior. Case works with both business-to-business and business-to-consumer brands to map out relevant content and lead-nurturing strategies that support and extend existing marketing initiatives.

Through content marketing consultation and program execution, she has successfully helped companies improve brand relevancy, drive more traffic and leads, increase media mentions and improve ROI. In addition to her achievements for clients, Case has earned an Inbound Certification and HubSpot Certification and has completed more than 30 hours of SEO training. Case regularly speaks on the subject of content marketing and shares her expertise with both local and national businesses through consulting and training sessions.