The President's Corner

Alumni Association Names New Board Chair

Mary Kay Salistean's picture
Submitted by Mary Kay Salistean on March 27, 2014 - 12:35pm

Please join me in congratulating Katie Case as our new Board Chair for the MSU Alumni Association! Katie has been very active in board work for the midwest alumni region. 

Katie is an alum from the Class of 2000 at MSU.

As vice president of content marketing, Case oversees all inbound marketing initiatives using content, search engine optimization (SEO), email, public relations and social media to drive sales, engagement, retention, conversions and positive customer behavior. Case works with both business-to-business and business-to-consumer brands to map out relevant content and lead-nurturing strategies that support and extend existing marketing initiatives.

Through content marketing consultation and program execution, she has successfully helped companies improve brand relevancy, drive more traffic and leads, increase media mentions and improve ROI. In addition to her achievements for clients, Case has earned an Inbound Certification and HubSpot Certification and has completed more than 30 hours of SEO training. Case regularly speaks on the subject of content marketing and shares her expertise with both local and national businesses through consulting and training sessions.

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Welcome to the Alumni Connection!

Mary Kay Salistean's picture
Submitted by Mary Kay Salistean on March 27, 2014 - 12:23pm

It is with great joy and privilege that I welcome you to the website for MSU. All of our alumni are lifetime members of MSU’s community. As University president, I encourage you to be an active and engaged member of this community. 

Representing all schools and colleges of the university, alumni board members are chosen for their proven leadership skills, passion for MSU and its future, and interest in working hard to serve the university. The Alumni Board sponsors numerous events each year designed to promote alumni interaction, networking, professional growth, and success of our students. Through our committees, our board is engaged in developing services and programs for alumni, promoting annual giving, creating opportunities for career development, engaging faculty, staff, and students in the alumni community, encouraging the admission of the best students and more. 

I believe MSU alumni are well-positioned to strongly influence the university's future. MSU alumni span the globe, and we want to keep you involved with the university wherever you may roam. I hope you will take full advantage of the great cultural, academic and athletic programs and events that the Alumni Association sponsors and organizes. Our programs provide a great opportunity to connect with fellow alums, share our common past and maintain a connection to the university. 

The Alumni Board welcomes your involvement and participation. If you have any comments, suggestions, or questions about the Alumni Association or about opportunities for future participation, please contact Lesley Carlsen, Alumni Relations Board Liaison. 

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Welcome to the President's Corner! 

This area is for Massachusetts State University President Mary Kay Salistean to keep you up to date with all of the latest news and information about the university and help you as alumni get more involved in the university community.